Leizu: Rebranding of Dim Sum Restaurant

The Origin of Dim Sum
It was in the garden that the Yellow Emperor's wife, Leizu, first discovered silk. A silk worm cocoon fell into her tea and she noticed thread could be pulled from inside. She shared her discovery with everyone. This discovery lead to the formation of the Silk Road, a silk trading route that spanned across all of Asia And then to Dim Sum, stops along the route that offered weary travelers tea, food, and relaxation.



The Design
Dim Sum is about discovery and sharing. Traditionally you're supposed to eat Dim Sum in this order: steamed, exotic, fried, and desert. The menu has been designed to hang like a silk worm's cocoon, while signaling to the waiter (with different, relaxing hues) what course to serve next. Using the menu to signal the waiter was inspired by the traditional, tipping of the tea pot lid, to request more tea.